With  ‘social distancing’ on everyone’s lips, it is important for the hotels to incorporate this much-emphasized concept into their communication strategy. The imagery on your hotel website may need updating to reflect the global mood. For instance, pictures of bustling lobbies, buzzing restaurants, and busy fitness centers are probably not appropriate right now because they do not send a message of safety, trust and responsible behavior. Therefore, you should consider replacing images of crowds and urban areas with photos of fewer people, open spaces and nature.