- January 20, 2020
- Posted by: Aleksandra Gardasevic-Slavuljica
- Category: TOP TIPS
OTAs invest highly in advertising, offering reward incentives and gaining the top slots in search engines. Many hoteliers no longer feel the relationship with OTAs is win-win. Hotels offer travelers different incentives to encourage them to bypass the OTAs and book directly through hotels websites. Nearly two-thirds of guests prefer to book direct with hotels. That’s why, driving direct hotel bookings has been a must in the hotel industry. There are plenty ways of doing it and a single reason – revenue increase.